A Marketing Project on LinkedIn That’s Free and Worth Your Time

by Shirley George Frazier on February 18, 2014

It was good to learn, through a recent LinkedIn training course hosted by business coach Des Walsh, that company pages on LinkedIn now provide expanded opportunities to showcase your business.

When I first created my LinkedIn company page, there was no ability to include videos and rotating banners. This is quite beneficial, along with available space to list your products and services to your LinkedIn target market and through search engine optimization that’s built in to the LinkedIn system.

If your marketing campaigns target corporations and executives, it’s imperative for you to create and maintain a company page on LinkedIn. It’s free of charge and allows you to broadcast your business to a growing audience.

You have time to create and maintain the page, even as a solo business owner. Join LinkedIn and create a profile page (if not already done). From there, you can create your company page. Dedicate 20 minutes a day to this task, and by month’s end you’ll have a new place online for your audience to learn about what you offer.

I’ve put the addition of a video and updated information on my company page task list for this month. What will you accomplish?

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A Local Event that Generates Marketing Ideas

by Shirley George Frazier on January 14, 2014

Last week by mail I received an invitation to attend a real estate investing workshop to be conducted at a local hotel.

You’ve probably received this type of invitation, too. It’s a free event offered at various locations.

You pick a location and register by phone or online. Lunch or dinner is included depending on the session you choose, and a free business item (organizer, flash drive, etc.) is offered as an attendance incentive.

I’m seriously considering attending this event. I treat such workshops as an educational tool, one where I study the presenter’s marketing words and techniques. At the end I expect to leave with a handful of notes to gain new business for myself online and offline.

As a solo business owner, it’s easy to say “no” to attending such an event if the subject matter isn’t your focus or if you feel you’re familiar with the information. However, you never know when a presenter will introduce a topic in a manner you’ve not considered in the past.

You might also meet a businessperson with similar vision for attending the event. That’s when the marketing ideas really begin to flow.

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