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How a Tweet Resulted in Two Media Segments, by Shirley George Frazier. All rights reserved.

How a Tweet Resulted in Two Media Segments

You may read stories about how social media creates explosive marketing and sales for entrepreneurs and sarcastically say to yourself, “Yea, right.” While I don’t know if every story is true, I can state that it happened for me. Chance of a lifetime I tweeted a host and producer of a show recorded in Houston,…

Present Yourself with Power and Confidence, by Shirley George Frazier. All rights reserved.

Present Yourself with Power and Confidence

“Why are you here?” That’s the first question a person asked me after he overheard my introduction to someone else. This happened at a gathering of entrepreneurs who came together to hear a popular, local author share corporate writing tips. Rather than posed as an inquisitive question, this person’s face was contorted as if my…

Business Card Verdict - Dump or Keep?, by Shirley George Frazier. All rights reserved.

Business Card Verdict – Dump or Keep?

A recent online discussion about the ineffectiveness of business cards has me wondering: Are business cards still part of your marketing, or have you ditched them in exchange for other methods? I still consider these mini billboards as valuable and have written about business cards’ value in the past. You cannot attend certain trade events…

Marketing Pros and Cons of In-Person Teaching, by Shirley George Frazier. All rights reserved.

Marketing Pros and Cons of In-Person Teaching

Years ago I was a regular instructor at several adult schools in my local area. The process for acceptance was easy: 1. Submit your name, topic, and subject expertise. 2. Describe the instructional contents. 3. Choose your teaching day(s) and time(s), and state your fee. There were, and still are, numerous positives for teaching at…

What are Your Business Boundaries?, by Shirley George Frazier. All rights reserved.

What are Your Business Boundaries?

My mastermind coach recently instructed the group on setting boundaries. The strategy was not only for business hours but also for personal time. In 27 years of business, I’ve never thought about my practices being labeled as boundaries. It’s always been discipline for me, but whatever its name, the discussion allowed me to realize the…