What’s Working to Market Your Website, and What’s Not?

by Shirley George Frazier

Understanding who’s visiting your site, where they came from, and pages they visit can be perplexing unless you have installed a monitoring program to help you recognize what’s working and what can be changed for the better.

That’s where website analytics helps.

There are many free and paid programs available to assist you in fine tuning your site. I thought that free programs didn’t provide as much information as paid programs. Then I overheard others talking at several events I attended about how companies large and small depend on Google Analytics to track not only their sites but also their clients’ sites.

I’ve always believed there’d be a tradeoff in connecting my site to Google’s free program such as advertisements interlaced with my data or Google sharing my data with third parties with or without my approval. While this can occur, I decided years ago to monitor my sites with this popular program because it provides a goldmine of information to help me with planning and decision making.

What I also appreciate is the many educational tutorials available directly from Google so that all of the program’s bells and whistles are understood to make the most of online marketing.

You may or may not have Google Analytics implemented on your site, but in either case, this page will introduce you to the program or refresh your knowledge about it in a step-by-step format.

How do you monitor your website as part of your business development strategy?

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and independent owners who work without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a consulting firm specializing in business and marketing support. Shirley transforms systems by training independent business owners how to maintain productive work environments, resulting in an average 68 percent increase in yearly sales. For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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