You’ve created an enormous amount of intellectual property since the beginning of the year.

Don’t think that’s true?

Look at the documents’ list in your computer. My folders are named Intellectual Property, Systems, and other labels that identify each project.

What if all of those great works were to be lost, damaged, or corrupted? How long would it take to recreate it, or would you toss up your hands in disgust and start all over again with new documents in the New Year?

Years ago I was faced with this same situation. I backed up certain documents on an external drive, but I didn’t save everything, and the cost in 2001 from an outside company to retrieve all of my files from my hard drive was $995. I shutter to think how much a retrieval service costs now.

Online back-up services were in its infancy in 2001, and its ability to scan your computer and save everything onto servers was still a skeptical service. That’s all changed for the better.

You have numerous resources available to keep your documents safe and secure, from online back-up firms to cloud computing to services such as Dropbox.

Don’t let Year 2014 arrive without ensuring that your intellectual property is safely stored outside of the place it was originally created. This is a lesson I learned the hard way and one I detail in chapter 8 of the solo marketing book.

You have eight weeks before 2014 to decide:

  • Which back-up system will copy your files
  • How to make sure your files are auto backed up each month
  • What technique is needed to retrieve lost files from your chosen system so you know what to do in the future

Put this goal at the top of your list, taking each step one day at a time to set up a back-up service that is right for your business. Remember that $995 is what I paid years ago for not following this advice. How much will you pay if you overlook this easy-to-do task?

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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