Promote Your Product’s Earth-Friendly Advantage

I often watch QVC on television while eating breakfast or lunch. This home shopping channel’s broadcast provides smart lessons on sales and marketing during its 24-hour broadcast. One recent segment included a demonstration on how a set of round lids protect foods in cans, jars, and bowls. After the initial demo, the guest reached towards…

Competitive Rivalry May Be Helpful Rather than Harmful

Every industry has high-end and low-end rivals. In most cases, if a low-end competitor comes into your territory, there’s a belief that lowering your prices or price matching will help you retain clients. Is that the only alternative? Will the reduced prices keep you in business or ultimately close your doors? I thought about this…

Are Customers Aware of Your Incentives?

When ordering products online from office supply providers, my order arrives free of delivery charges if the total is $50 or more. Of course, at $50, delivery is absorbed into the cost, but for me it’s still an attractive incentive. In the past I’ve experimented with similar shipping offers, especially when customers order specialty reports…

What Happens if You Lose Your Marketing Files?

You’ve created an enormous amount of intellectual property since the beginning of the year. Don’t think that’s true? Look at the documents’ list in your computer. My folders are named Intellectual Property, Systems, and other labels that identify each project. What if all of those great works were to be lost, damaged, or corrupted? How…

What’s Working to Market Your Website, and What’s Not?

Understanding who’s visiting your site, where they came from, and pages they visit can be perplexing unless you have installed a monitoring program to help you recognize what’s working and what can be changed for the better. That’s where website analytics helps. There are many free and paid programs available to assist you in fine…