Competitive Rivalry May Be Helpful Rather than Harmful

Every industry has high-end and low-end rivals. In most cases, if a low-end competitor comes into your territory, there‚Äôs a belief that lowering your prices or price matching will help you retain clients. Is that the only alternative? Will the reduced prices keep you in business or ultimately close your doors? I thought about this…

Are Customers Aware of Your Incentives?

When ordering products online from office supply providers, my order arrives free of delivery charges if the total is $50 or more. Of course, at $50, delivery is absorbed into the cost, but for me it’s still an attractive incentive. In the past I’ve experimented with similar shipping offers, especially when customers order specialty reports…