Marketing Strategies for the Home-Based Business
by Shirley George Frazier
Second edition, 2013
Starting a business is exciting, and it can also be difficult to make your first sales without marketing.
Marketing is the linchpin that ensures that your message is seen and heard by the people who are most willing to buy or refer your product or service to others.
That’s the reason why this brand new, second edition book is your mentor. Based on my 25 years of solo business success, it covers every type of online, in-person, and in-print marketing opportunity available now and in the near future.
You can cover lots of marketing ground on your own. However, I encourage you throughout the book to choose the projects and tasks that you can realistically achieve by yourself or with outside support, which is also addressed in the book. From there, you can add more marketing layers as opportunities arrive.
Marketing Strategies for the Home-Based Business includes the following chapters:
1: Your Marketing Plan—The First Step to Success
2: Network Marketing, Solo-Style
3: Put It in Print—Direct Mail Marketing Tactics
4: Maximum Attention through Print Media Coverage
5: Making Yourself a Broadcast Media Darling
6: Technological Tools and More That Maximize Marketing
7: Internet Help to the Rescue
8: Security Issues and Solutions
9: Gifts and Other Incentives
10: Seven Marketing Methods for Savvy Soloists
About the Author
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