I often watch QVC on television while eating breakfast or lunch. This home shopping channel’s broadcast provides smart lessons on sales and marketing during its 24-hour broadcast.
One recent segment included a demonstration on how a set of round lids protect foods in cans, jars, and bowls.
After the initial demo, the guest reached towards the floor, picked up a gigantic ball of plastic wrap, and explained how much of this environmentally, non-friendly product is saved from landfills, per household, if viewers buy the lids rather than choose plastic wrap.
Showing that big ball of wrap was a smart marketing technique, especially because of worldwide “go green” campaigns. The guest could have talked specifically about the products’ attributes, but she also focused on its benefits. That’s what all buyers want to know.
Don’t keep your product or service’s Earth-saving benefits a secret. It’s a powerful marketing method that happens to support a worthy cause.