Do you know that many print publications display their editorial calendars online?

This feature is mainly for advertisers who want their ads placed in specific issues, but reading what magazines are planning can be a marketing coup for you.

An editorial calendar details the information, articles, stories, and columns that will appear in each magazine issue. I explain this opportunity in my book, Marketing Strategies for the Home-Based Business, encouraging you to take full advantage of this schedule as part of your own planning.

Here’s an example of how to turn these magazine calendars into your free promotion machine.

    Gift Shop Magazine is a popular publication for retail store owners. Its website includes an editorial calendar. Anyone who wants to promote their products or services to that industry will:

    1. Print a copy of the calendar.
    2. Review it for opportunities to send releases to the editorial staff via Email and/or sample products via postal mail before an editorial deadline date.

When I saw Gift Shop Magazine’s calendar earlier this year, it included editorial deadline dates, but the current calendar does not. If this is true for the publications you want to contact, call the magazine and ask an advertising staff member for the dates.

This marketing opportunity has helped me receive publicity in many publications. I do exactly what’s outlined above (in the two-step process), placing editorial deadlines on my calendar, and contacting the magazine’s editor with a news story specific to a forthcoming issue.

Is this a marketing idea you’ll add to your calendar?

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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