Book - Marketing Strategies for the Home-Based Business, by Shirley George Frazier

ISBN 978-0-7627-8661-9
208 pages — $19.95

Second edition published 2013
First edition published 2008

Available at Amazon.com, online booksellers, and all major bookstores.

SYNOPSIS

Starting a business is exciting, and it can also be difficult to make your first sales without marketing.

Marketing is the linchpin that ensures that your message is seen and heard by the people who are most willing to buy or refer your product or service to others.

That’s the reason why this brand new, second edition book is your mentor. Based on 26 years of solo business success, it covers every type of online, in-person, and in-print marketing opportunity available now and in the near future.

You can cover lots of marketing ground on your own. However, this book helps you to choose, complete, and maintain the projects and tasks that you can realistically achieve by yourself or with outside support, which is also addressed in the book. From there, you can add more marketing layers as opportunities arrive.

Video

Video pending.

Contents / Chapters

Introduction

1 Your Marketing Plan—The First Step to Success
2 Network Marketing, Solo-Style
3 Put It in Print—Direct Mail Marketing Tactics
4 Maximum Attention through Print Media Coverage
5 Making Yourself a Broadcast Media Darling
6 Technological Tools and More That Maximize Marketing
7 Internet Help to the Rescue
8 Security Issues and Solutions
9 Gifts and Other Incentives
10 Seven Marketing Methods for Savvy Soloists

Summary
Index
About the Author

For more information about the book, contact:

The Globe Pequot Press: public relations (203) 458-4500 or publicity@rowman.com
Shirley George Frazier: author 800-640-8521 or shirley@shirleyspeaks.com.

CONTACT US

Comments
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Partnerships
Questions about promotional opportunities and other business relationships can be Emailed to Cassandra Mosley at info@solobusinessmarketing.com.

Press
We are happy to speak with the media. Please Email your questions to Karen Smith, media relations coordinator at info@solobusinessmarketing.com. For a quicker response, call our office at 800-640-8521 or 973-279-2799.

Speaker’s Bureau
Shirley George Frazier is available to speak to your group on small business, marketing, and creative industry topics. Past speaking engagements include women’s groups, universities, trade shows, consumer events, and entrepreneurs’ and small business groups. Contact Karen at info@solobusinessmarketing.com to schedule Shirley for an event.

LOCATION

Solo Business Marketing
A division of Sweet Survival LLC®
P.O. Box 91
Paramus, NJ 07653-0091

info@solobusinessmarketing.com
800-640-8521
973-279-2799

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Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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