Life’s Challenges Won’t Get in the Way of Marketing Unless You Let It

There was a time when the main challenge to an entrepreneur’s day was a neighbor who knew you worked at home and asked you to take in a UPS package while the neighbor worked at outside employment. Such requests have taken a back seat to what I face today and what might also challenge you. [...]

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What’s In Your Welcome Package?

Year’s ago, a sore neck and back convinced my mom to seek chiropractic care. I was with her during the first visit as she reviewed her x-ray, learned about therapy, and committed to a schedule that thankfully ended her discomfort. My mom was given a welcome package after her first treatment. The contents were arranged [...]

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What Happens if You Lose Your Marketing Files?

You’ve created an enormous amount of intellectual property since the beginning of the year. Don’t think that’s true? Look at the documents’ list in your computer. My folders are named Intellectual Property, Systems, and other labels that identify each project. What if all of those great works were to be lost, damaged, or corrupted? How [...]

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What’s Working to Market Your Website, and What’s Not?

Understanding who’s visiting your site, where they came from, and pages they visit can be perplexing unless you have installed a monitoring program to help you recognize what’s working and what can be changed for the better. That’s where website analytics helps. There are many free and paid programs available to assist you in fine [...]

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