Solo Marketing Made Easy

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Tools to Simplify Technology

A Marketing Project on LinkedIn That’s Free and Worth Your Time

It was good to learn, through a recent LinkedIn training course hosted by business coach Des Walsh, that company pages on LinkedIn now provide expanded opportunities to showcase your business. When I first created my LinkedIn company page, there was no ability to include videos and rotating banners. This is quite beneficial, along with available…

What are Your Firm’s Best Photographic Moments for 2013?

Time Magazine recently published its special issue of Best Photos of 2013. Photographs showing the effects at the Boston Marathon bomb attack, Southern Tasmania’s bush fire, and Kenya’s shopping mall gunfire topped the list. Best photos also feature a shark attack and a building collapse in Bangladesh. These pictures remind you of events that are…

Promote Your Product’s Earth-Friendly Advantage

I often watch QVC on television while eating breakfast or lunch. This home shopping channel’s broadcast provides smart lessons on sales and marketing during its 24-hour broadcast. One recent segment included a demonstration on how a set of round lids protect foods in cans, jars, and bowls. After the initial demo, the guest reached towards…

Competitive Rivalry May Be Helpful Rather than Harmful

Every industry has high-end and low-end rivals. In most cases, if a low-end competitor comes into your territory, there’s a belief that lowering your prices or price matching will help you retain clients. Is that the only alternative? Will the reduced prices keep you in business or ultimately close your doors? I thought about this…

Are Customers Aware of Your Incentives?

When ordering products online from office supply providers, my order arrives free of delivery charges if the total is $50 or more. Of course, at $50, delivery is absorbed into the cost, but for me it’s still an attractive incentive. In the past I’ve experimented with similar shipping offers, especially when customers order specialty reports…