Promote Your Product’s Earth-Friendly Advantage

I often watch QVC on television while eating breakfast or lunch. This home shopping channel’s broadcast provides smart lessons on sales and marketing during its 24-hour broadcast. One recent segment included a demonstration on how a set of round lids protect foods in cans, jars, and bowls. After the initial demo, the guest reached towards [...]

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How a Marketer Finds Legal Help

Many years ago at the start of my business, I was introduced to an attorney during a networking event and hoped that she would be helpful as my law liaison if and when I required legal advice. Not long after the introduction, I overheard the attorney say to another person, “I want to get into [...]

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Competitive Rivalry May Be Helpful Rather than Harmful

Every industry has high-end and low-end rivals. In most cases, if a low-end competitor comes into your territory, there’s a belief that lowering your prices or price matching will help you retain clients. Is that the only alternative? Will the reduced prices keep you in business or ultimately close your doors? I thought about this [...]

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Are Customers Aware of Your Incentives?

When ordering products online from office supply providers, my order arrives free of delivery charges if the total is $50 or more. Of course, at $50, delivery is absorbed into the cost, but for me it’s still an attractive incentive. In the past I’ve experimented with similar shipping offers, especially when customers order specialty reports [...]

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