There’s a troubling pattern occurring in many of today’s popular business magazines, the ones you find on newsstands, in libraries, and through online sites.

All of the topics are similar in subject and content.

Each one tells you about marketers’ success habits, best ways to promote online, and how well-known entrepreneurs market with their million-dollar budgets.

The tips crisscross each other with the same outcome: you still don’t know how to proceed.

While you may find snippets of helpful advice, the bottom line is that you still must weave your own marketing plan together based on:

  • What you learn about prospects
  • Preferences within your industry
  • Trials and testing that uncover what to do next

Your success will come from your own experiences, so don’t operate your business hoping that what you read will rocket you to victory.

With persistence success will come and be so much different than what you read in magazines that you’ll probably skip subscriptions to many of the publications as you learn and follow your special formula.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

More Posts