Is social media effective at helping you reach your audience and turn that reach into sales, or is it either an overwhelming task that you don’t practice daily or one that simply is not working to your advantage?

That’s the topic of discussion I had this morning by email with a good friend who also happens to be a solo marketer.

She informed me about an upcoming social media webinar hosted by Hootsuite and Twitter which you can read about here and, if you wish, sign up for the event.

During our conversation, my mind began listing the opportunities I’ve experienced through social media.

  • Quotes in several magazines
  • Appearance on a worldwide cable show
  • Leads for in-person and online educational events

I’ve spent lots of time sifting through social media “noise” to find marketing connections that fit my agenda, and I’m sure the same is true for you.

If nothing worthwhile has occurred so far, I encourage you to not decrease or drop social media from your schedule. Instead:

  • Invest time in education (one hour a week at minimum) to learn social media practices you may not yet know
  • Keep a log of what you do and the frequency so your actions and results become more accurate
  • Recognize that social media participation is part of your long-term marketing strategy

There are industries where social media isn’t helpful, but it is beneficial for most of us. If you believe that clients and marketing opportunities are waiting for you, find the education and practice and skills that will help you connect.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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