How to Create or Update Your YouTube Channel

by Shirley George Frazier

There’s lots of help this summer to learn about and expand your social media knowledge.

Like you, I take baby steps in this arena.

The first step is to recognize which program prospects and clients prefer to connect with you. That’s the one that will bring you the strongest marketing opportunities.

Video is a huge draw, and that leads you to YouTube which recently changed all channel pages. If you have a YouTube channel or are ready to create one, the self-paced YouTube Creator Academy is where you’ll learn how to set up a dynamic channel.

The only part I found difficult, so far, was deciding on and uploading channel art for my Gift Basket Business brand. I finally chose the brand’s logo but then had to load the logo so it appears properly on all devices. There are lots of tutorials to do this right; however, you still must bank time to complete this task if you’re not outsourcing the project.

If YouTube is not your client’s preferred information source, search online for Facebook, Twitter, LinkedIn, or Google+ self-paced tutorials after learning which social media program is the better marketing choice.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and independent owners who work without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a consulting firm specializing in business and marketing support. Shirley transforms systems by training independent business owners how to maintain productive work environments, resulting in an average 68 percent increase in yearly sales. For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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