There’s lots of help this summer to learn about and expand your social media knowledge.

Like you, I take baby steps in this arena.

The first step is to recognize which program prospects and clients prefer to connect with you. That’s the one that will bring you the strongest marketing opportunities.

Video is a huge draw, and that leads you to YouTube which recently changed all channel pages. If you have a YouTube channel or are ready to create one, the self-paced YouTube Creator Academy is where you’ll learn how to set up a dynamic channel.

The only part I found difficult, so far, was deciding on and uploading channel art for my Gift Basket Business brand. I finally chose the brand’s logo but then had to load the logo so it appears properly on all devices. There are lots of tutorials to do this right; however, you still must bank time to complete this task if you’re not outsourcing the project.

If YouTube is not your client’s preferred information source, search online for Facebook, Twitter, LinkedIn, or Google+ self-paced tutorials after learning which social media program is the better marketing choice.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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