“I’m sorry, but we’ve chosen someone else to represent us.”

That was the email I received from a person employed by a very well-known content distribution website.

I truly believed that writing for this site would elevate my notoriety and business opportunities.

I believed that after writing several articles and setting up the site as the instructions stated that I would receive good news about this independent contractor position. Instead, they selected someone else.

As I read the email, I immediately congratulated myself for not getting the assignment and realized three things:

  • This position would have tethered me within certain writing constraints, leaving me less time for my own projects.
  • My identity would have been linked to that particular brand. While not a bad thing, it’s my brand I need to boost.
  • All of the opportunities I imagined would open up for me might not happen. Yet, I have the potential to accomplish it on my own.

There are reasons you’ll never recognize or understand when proposals, ideas, and submissions are rejected by potential clients. Unfortunately, your mind magnifies the rejection and makes it the center of attention all day when you’re still great at what you do, have current clients who value you, and can focus on opportunities that will materialize because the rejection has cleared the way for more-lucrative relationships.

Since you work alone, I’ll give you the pep talk I gave myself.

  • Stop sulking.
  • Be glad the deal fell apart, because it would have been more trouble than it’s worth.
  • Take everything you created and learned from the process and re-purpose the material on your site or as a report.

Turn “I’m sorry” into a celebration of who you are and what you bring to the world.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLCĀ®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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