Shirley George Frazier

Traveling across the U.S. to conduct business seminars uncovers lots of opportunities to distribute business cards in the most unlikely places.

That’s why I ensure that my cards accompany me wherever I go.

Here are some business card distribution examples to consider.

1. Hotel gyms.

Hotels with exercise facilities are tops on my list. As I leave my room, I’m armed with my cell phone, room key, towel from the room (in case towels have not been replenished in the exercise area), and business cards tucked inside one of my many card cases, all within a small pouch.

2. Wholesale clubs.

I belong to two clubs that sell everything in quantity. Because business members are allowed to enter before general consumers, you can find like-minded people in the early hours. Conversations occur, and business card exchanges follow.

3. Airline travel.

Speaking with fellow passengers is a smart move during the temporary confinement, but so is speaking with flight attendants when time allows. Consider the number of people in their connection pool and where it can take your business.

You’ll find an out-of-the-ordinary airline marketing story in Chapter 10 of Marketing Strategies for the Home-Based Business, that you can try next time you fly.

4. Recitals.

My niece performs with hundreds of other children at an annual event no parent would miss. Cards are exchanged during intermission, even in the lavatory.

5. Dental office.

Everyone here sits nervously in the waiting room. Eye contact often gives strangers a chance to start conversations. Offer your card before someone is called for treatment, and ask if they have cards for an exchange. Make sure to have extras for other room companions and the front desk reception staff who are also listening and want to contact or refer you to someone else.

More Tips

Carry your business cards when shopping, vacationing, and running errands. Your next sale may be right around the corner — at the beauty salon, barber shop, the launderette, or while standing on line at a bank. Business won’t come looking for you, and that’s why carrying business cards is a must.

Purchase several card holders to place inside your favorite carryalls. These cases keep your cards clean and flat rather than dingy and stained.

Inspect your business cards. Do you provide details that a prospect must know about your firm? Is the contact information up to date? Are your Web site and Email addresses listed?

Avoid giving out cards with deletions and other changes made in pen. It’s not the type of impression to leave with clients and prospects. Business cards are inexpensive. When your information changes, order new cards.

Consider ordering two or three types of business cards with information that appeals to different clients. For example, one card may be for individuals, while another is given to corporate buyers. Another idea is to consider purchasing a fold-over card (also known as two-sided).

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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