As you get comfortable in business, you get into the groove of doing the same things every day in the same manner. Then it all gets stale, boring, and leads to little or no increase in sales. That’s not the results of the marketing I know and love.
Look at your business and determine how to get out of the comfort zone that surrounds you. I’m not just suggesting this; I’m pursuing it myself because like you I can fall under the same, dull, everyday doldrums. You must plant marketing seeds now if you expect new opportunities in the future.
Here are examples of what you can achieve that will spark greatness in a short time.
Reach out to a long-time connection.
You probably have lots of contacts through one of more social media programs. Go to your LinkedIn, Facebook, or Twitter account. Review your connections and followers, and choose one person to start a conversation. Don’t sell or point them to something online unless it’s helpful for that person. Ask for an update on their business or personal life. End by offering help with whatever they’re trying to pursue. The first message may be difficult to write, but as you repeat this a few times a week, it’ll get easier, and help will also come your way through these brief discussions.
Review and update your business cards.
There’s nothing more annoying than reaching for outdated business cards to take to a holiday event. You had plenty of time, during summer months, to change the picture, phone number, or logo. Pull one card out of the box now and decide on a better design and updates to your information. You’ll be proud to distribute those cards in the coming months.
Send a press release to publications.
I encourage you to get off the social media wagon and go old school with your marketing. This isn’t about eliminating online promotions, it’s about adding a new layer to what you already do. My calendar includes a monthly goal of writing a release and sending it to trade publications within my industry. The results have netted me this recent story, and I expect more in the future. How about you?
Start a newsletter or restructure your current one.
You know all too well that keeping visitors and customers aware of your products and services is vital. An online newsletter makes that easy, and there’s plenty of information online to start one or renew the one already established. You probably receive other company’s newsletters by email. What do you like about them, and what turns you off? Use that model to structure your own.
Find a local place to speak to a group.
Let your presentation jitters go out the window, because no one is a perfect speaker. However, your passion for whatever you sell can be polished so attendees will not only buy and refer you, they will also share information about other organizations looking for speakers. That’s a highly-effective way to spread your message, right? If you cannot find speaking locations on your own, ask local friends and colleagues for ideas.
Update your voicemail message.
It’s very easy to overlook what your phone message reveals about your business. After all, you’re not calling to hear it. I remember calling my own line and being shocked at hearing the outdated information. Talk about ineffective. My calendar now includes a notice to check the voicemail message every six months. The task doesn’t take long, and it guides your callers to take action through your message.
Post one extra time a day on social media.
If you don’t want to stop what you’re doing and post on social media, I’m with you. Such activity can be secondary to your primary tasks. What may be helpful is for you to pre-schedule the posting so it appears at an optimum time. For example, I schedule my important posts in the evening before the next day when the post publishes. That means at the end of day on Wednesday I schedule my Thursday posts. Thankfully, most social media lets you set the day and time for publishing. Let those tools help you reach your audience.
Make time for education.
There’s a wealth of information that will help you in business available through text, video, slides, and graphics. Carve out a portion of your day to access whatever will help you be more valuable to your clients and elevate your industry status. Perhaps you can allot 30 minutes of time right before lunch or dinner, or maybe you’ll wake up early enough to dedicate 30 minutes to education before the work day begins. It’s your call.
Which of these smart marketing choices will you pursue first, and which one is totally off your radar?