Challenges Won't Hamper Marketing if You Plan, by Shirley George Frazier. All rights reserved.

There was a time when the main challenge to an entrepreneur’s day was a neighbor who knew you worked at home and asked you to take in a UPS package while the neighbor worked at outside employment.

Such requests have taken a back seat to what I face today and what might also challenge you.

The big concern today is time. Many of life’s challenges compete with the time I need to market my business, and I began to think it would be difficult to accomplish my plans. Then, I decided to turn the personal challenges into business triumphs. Here’s what currently impacts my life.

  • My mom isn’t ill, but she prefers me to accompany her to doctors’ offices. Right now that means I’m out of the office for several hours each month.
  • Pepi, one of my Yorkshire Terriers, experienced a seizure which is now under control. However, the situation uncovered a hypothyroid condition that requires medication and additional (though not excessive) trips to the veterinarian.
  • My daughter uses my car to get to work, which means the vehicle is now her car unless it needs maintenance. I also monitor my mother’s car and use her car (with mom often in tow) for transportation purposes.

While all of this is necessary to sustain good health and quality of life, it takes a chunk of time away from the business and marketing tasks I plan daily.

This may not be the type of schedule that challenges your time, but it may happen sooner than you realize.

Turn challenges into opportunities

How can you continue to market when your day is disrupted by personal activities? Here’s how to meet the challenge.

  • Recognize that working at home gives you the flexibility to attend to family matters. Can you imagine what a boss would say about taking time off? The stress level alone would send you to the hospital or confine you to indefinite bed rest.
  • Reorganize your priorities to fit within time and schedule parameters. I do what’s most important in the early morning hours so as the day wears on, I can look at my Daily Task List and be satisfied what I’ve accomplished.
  • Fill your outside time with education. I’m reading more on my Kindle or reading a traditional book, and I’m also listening to podcasts or educational CDs that once seemed to not fit into my schedule. From that, I incorporate what I learn into my marketing plan.

What you uncover about yourself through the personal tests on the Solo Marketing Made Easy page will help determine your strengths.

There is a reason for everything, including personal challenges that you face now or will soon experience. Try to not see it all as negative. You have the ability to coordinate your day in a way that suits your lifestyle, something that’s impossible to do when working for outside employment.

You can successfully market your business even when personal circumstances seem to throw things out of line. Work with the changes. You’ll still be successful without anyone knowing what’s happening on the inside.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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