You Can Turn a Seemingly-Slow Campaign into a Success Story

How wonderful business would be if scores of people purchased your products or services the moment your advertising message launched. But think: if that were the result each time you marketed, the barriers to starting your business would have been enormous, and you’d be working in another industry. Instead of everyone clamoring to buy, you…

Market Your Business Without Help from Magazine Articles

There’s a troubling pattern occurring in many of today’s popular business magazines, the ones you find on newsstands, in libraries, and through online sites. All of the topics are similar in subject and content. Each one tells you about marketers’ success habits, best ways to promote online, and how well-known entrepreneurs market with their million-dollar…

6 Steps to Start Recording Teleseminars

Years ago, before the word teleseminars existed, a good friend and I recorded our marketing knowledge with help from a company that provided a conference line to record our words and then mailed us a CD of the recording. From that, we sold our marketing advice to our audience online and by mail. Thankfully, creating…

Include these Five Steps in Your Marketing Campaign

Marketing either by postal mail or email is the chosen method for a new promotion you’re planning. It would be terrific to only have an online strategy; however, sending prospects information by mail is guaranteed to make more of an impact, because while most people read email some of the time, everyone looks at their…

A Written Plan is Still the First Step

I made sure that my first goal, outside of deciding what type of business to open, was to create a business plan, and here’s why. All of the books I borrowed from the library encouraged me to write one (there was no Internet in those days). All of the companies I’d worked for in the…

Plan to Make Your Solo Transition While Working for Someone Else

Wouldn’t it be wonderful to quit your full-time job and immediately begin marketing your home business so it begins generating revenue? That’s part of your big dream. However, the transition may not be easy at first. Perhaps, in the interim, it’s best to view employment differently than the way your co-workers see it. Start by…