Are Donations Part of Your Marketing Strategy?

If you’re looking to boost regional sales, donations and neighborhood sponsorships may be the answer. I’ve attended many auctions and black tie events where acupuncture technicians, massage therapists, and other service specialists donate coupons and industry products that not only promote a good cause but also serve as an introduction to or reminder about their…

Five Ways to Attract Customers

Greetings etc. Magazine recently surveyed retailers asking how they attract corporate customers. You may not be a retail marketer, but these responses will still provide a spark of ingenuity the next time you approach a potential client. “Our best corporate account begin with a wedding invitation order several years ago. It’s been a wonderful experience…

You Can Turn a Seemingly-Slow Campaign into a Success Story

How wonderful business would be if scores of people purchased your products or services the moment your advertising message launched. But think: if that were the result each time you marketed, the barriers to starting your business would have been enormous, and you’d be working in another industry. Instead of everyone clamoring to buy, you…