Are Donations Part of Your Marketing Strategy?

If you’re looking to boost regional sales, donations and neighborhood sponsorships may be the answer. I’ve attended many auctions and black tie events where acupuncture technicians, massage therapists, and other service specialists donate coupons and industry products that not only promote a good cause but also serve as an introduction to or reminder about their…

Five Ways to Attract Customers

Greetings etc. Magazine recently surveyed retailers asking how they attract corporate customers. You may not be a retail marketer, but these responses will still provide a spark of ingenuity the next time you approach a potential client. “Our best corporate account begin with a wedding invitation order several years ago. It’s been a wonderful experience…

You Can Turn a Seemingly-Slow Campaign into a Success Story

How wonderful business would be if scores of people purchased your products or services the moment your advertising message launched. But think: if that were the result each time you marketed, the barriers to starting your business would have been enormous, and you’d be working in another industry. Instead of everyone clamoring to buy, you…

Market Your Business Without Help from Magazine Articles

There’s a troubling pattern occurring in many of today’s popular business magazines, the ones you find on newsstands, in libraries, and through online sites. All of the topics are similar in subject and content. Each one tells you about marketers’ success habits, best ways to promote online, and how well-known entrepreneurs market with their million-dollar…

6 Steps to Start Recording Teleseminars

Years ago, before the word teleseminars existed, a good friend and I recorded our marketing knowledge with help from a company that provided a conference line to record our words and then mailed us a CD of the recording. From that, we sold our marketing advice to our audience online and by mail. Thankfully, creating…

Include these Five Steps in Your Marketing Campaign

Marketing either by postal mail or email is the chosen method for a new promotion you’re planning. It would be terrific to only have an online strategy; however, sending prospects information by mail is guaranteed to make more of an impact, because while most people read email some of the time, everyone looks at their…