Marketing Pros and Cons of In-Person Teaching, by Shirley George Frazier. All rights reserved.

Marketing Pros and Cons of In-Person Teaching

Years ago I was a regular instructor at several adult schools in my local area. The process for acceptance was easy: 1. Submit your name, topic, and subject expertise. 2. Describe the instructional contents. 3. Choose your teaching day(s) and time(s), and state your fee. There were, and still are, numerous positives for teaching at…

What are Your Business Boundaries?, by Shirley George Frazier. All rights reserved.

What are Your Business Boundaries?

My mastermind coach recently instructed the group on setting boundaries. The strategy was not only for business hours but also for personal time. In 27 years of business, I’ve never thought about my practices being labeled as boundaries. It’s always been discipline for me, but whatever its name, the discussion allowed me to realize the…

What are Your Firm’s Best Photographic Moments for 2013?

Time Magazine recently published its special issue of Best Photos of 2013. Photographs showing the effects at the Boston Marathon bomb attack, Southern Tasmania’s bush fire, and Kenya’s shopping mall gunfire topped the list. Best photos also feature a shark attack and a building collapse in Bangladesh. These pictures remind you of events that are…

Are Customers Aware of Your Incentives?

When ordering products online from office supply providers, my order arrives free of delivery charges if the total is $50 or more. Of course, at $50, delivery is absorbed into the cost, but for me it’s still an attractive incentive. In the past I’ve experimented with similar shipping offers, especially when customers order specialty reports…

What’s Working to Market Your Website, and What’s Not?

Understanding who’s visiting your site, where they came from, and pages they visit can be perplexing unless you have installed a monitoring program to help you recognize what’s working and what can be changed for the better. That’s where website analytics helps. There are many free and paid programs available to assist you in fine…

Are Donations Part of Your Marketing Strategy?

If you’re looking to boost regional sales, donations and neighborhood sponsorships may be the answer. I’ve attended many auctions and black tie events where acupuncture technicians, massage therapists, and other service specialists donate coupons and industry products that not only promote a good cause but also serve as an introduction to or reminder about their…