Does Your Solo Business Need Trademark Protection?

Something in my start-a-business research (book, article, workshop, etc.) told me that trademarking my business name was necessary. In those pre-Internet days there was only one way to research data, and that was at the library. I sat in a chair for at least one hour accessing files on a now-antiquated system trying to find…

How to Be Happy When You Don’t Get the Account

“I’m sorry, but we’ve chosen someone else to represent us.” That was the email I received from a person employed by a very well-known content distribution website. I truly believed that writing for this site would elevate my notoriety and business opportunities. I believed that after writing several articles and setting up the site as…

A Written Plan is Still the First Step

I made sure that my first goal, outside of deciding what type of business to open, was to create a business plan, and here’s why. All of the books I borrowed from the library encouraged me to write one (there was no Internet in those days). All of the companies I’d worked for in the…