Make Sure Social Media Markets Your Business without Wasting Your Time

Is social media effective at helping you reach your audience and turn that reach into sales, or is it either an overwhelming task that you don’t practice daily or one that simply is not working to your advantage? That’s the topic of discussion I had this morning by email with a good friend who also…

A Written Plan is Still the First Step

I made sure that my first goal, outside of deciding what type of business to open, was to create a business plan, and here’s why. All of the books I borrowed from the library encouraged me to write one (there was no Internet in those days). All of the companies I’d worked for in the…