Traveling across the U.S. to conduct business seminars
uncovers lots of opportunities to distribute business cards in the most
unlikely places.
That’s why I ensure that my cards accompany me
wherever I go.
Here are some business card distribution examples to consider.
1. Hotel gyms. Hotels with exercise facilities are tops on my list.
As I leave my room, I’m armed with my cell phone, room key, towel
from the room (in case towels have not been replenished in the
exercise area), and business cards tucked inside one of my many card
cases, all within a small pouch.
2. Wholesale clubs. I belong to two clubs that sell everything in
quantity. Because business members are allowed to enter before
general consumers, you can find like-minded people in the early
hours. Conversations occur, and business card exchanges follow.
3. Airline travel. Speaking with fellow passengers is a smart move
during the temporary confinement, but so is speaking with flight
attendants when time allows. Consider the number of people in their
connection pool and where it can take your business.
4. Recitals. My niece performs with hundreds of other children at an
annual event no parent would miss. Cards are exchanged during
intermission, even in the lavatory.
5. Dental office. Everyone here sits nervously in the waiting room.
Eye contact often gives strangers a chance to start conversations.
Offer your card before someone is called for treatment, and ask if
they have cards for an exchange. Make sure to have extras for other
room companions and the front desk reception staff who are also
listening and want to contact or refer you to someone else.
More Tips
Carry your business cards when shopping, vacationing, and running
errands. Your next sale may be right around the corner -- at the
beauty salon, barber shop, the launderette, or while standing on
line at a bank. Business won’t come looking for you, and that’s why
carrying business cards is a must.
Purchase several card holders to place inside your favorite
carryalls. These cases keep your cards clean and flat rather than
dingy and stained.
Inspect your business cards. Do you provide details that a prospect
must know about your firm? Is the contact information up to date?
Are your Web site and Email addresses listed?
Avoid passing out
cards with deletions and other changes made in pen. It's not the
type of impression to leave with clients and prospects. Business
cards are inexpensive. When your information changes, order new
cards.
Consider ordering two or three types of business cards with
information that appeals to different clients. For example, one card
may be for individuals, while another is given to corporate buyers.
Another idea is to consider purchasing a fold-over card (also known
as two-sided).
What's included on a business card?
Click here for
answers, plus see a video.
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