A recent online discussion about the ineffectiveness of business cards has me wondering:
Are business cards still part of your marketing, or have you ditched them in exchange for other methods?
I still consider these mini billboards as valuable and have written about business cards’ value in the past.
- You cannot attend certain trade events without business card identification.
- The phrase, “Do you have a card?” is still popular after brief conversations.
- A card was handed to me by a realtor who believes I’m a link to referral business.
Aside from exchanging business cards, how else do you retain memories about people you meet and want to connect with in the future?
I won’t remember a person’s name if it’s not written on a familiar source, not with everything else on my mind. A card allows me to research the person, visit her website, and see what she posts on social media. There’s lots of power on that rectangular billboard when distributed if you know what to include.
- Profession / Specialty
- Address (optional)
- Location map
- Hours of operation
- Phone / Toll free
- Social location(s)
- Logo and/or photo
One of my cards shows many of these elements (I have various business cards due to my numerous entrepreneurial ventures).
Your final decision
If you don’t plan to order or reorder business cards, think back to times when you’ve neglected to bring your cards to an event. Be patient with this task.
How many times were you asked for your card after an inviting discussion, one where the person is now genuinely interested in staying in touch, referring you to a prospect, or following up to purchase what you offer?
The small cost for this marketing staple is worth such a connection.
What’s your verdict? If business cards are still in your pocket or purse, how does it maximize your marketing, or are cards too old school for you?