Web Site Building & Planning

How Credibility and Marketing Work Hand in Hand

A good friend forwarded me an Email she received last week.
It included a video narrated by a person who specializes in boosting Web site credibility. The options he shared focused on encouraging your site’s visitors to become more confident, leading to increased purchases of products and services.
Here are four points from the presentation.
1. Offer live [...]


Six Ways to Refresh Your Marketing with a Web Site Update

If you look at old versions of your Web site through Archive.org’s Way Back Machine, I’m sure you’ll notice that its appearance has changed for the better.
Or does it look the same as it did when it was first launched?
Improvements make a big difference to increase industry status, client attraction, and referral business.
Here’s a list [...]


A Quick Way to Track Your URLs

Securing your domain names is just as important as backing up your data. Why?
According to a recent Wall Street Journal article, Web address theft occurs daily, and if that happens you may not be able to reclaim the URL.
The thieves — taking advantage of companies that have either let down their guard or failed to [...]