social media

7 Steps to Streamline Social Media Marketing

“Don’t add social media when you can’t handle the load. You’ll end up resenting it and not getting its benefits.”
Lena West of xynoMedia explained this rule and more in late September to attendees of her hour-long online presentation.
Her expert guidance was invaluable, but I didn’t listen. I soon found myself in social media’s grip, overwhelmed [...]


How to Encourage Customers to Follow Your Social Media Links

“I just don’t understand Twitter.”
John, my husband, announced this to me one morning this week as he prepared for work.
He had just heard a television newscaster, as they all do now, encourage listeners to follow a story on the channel’s Twitter and Facebook pages.
I get John’s meaning. Through me, he’s familiar with social media but [...]


Why All Social Media May Not Be Right For You

Talk about online networking programs is written and discussed practically everywhere.
You cannot escape it, and in some cases, it’s important to stay connected.
However, with all the talk comes a separate discussion with yourself tot ask the question:
Are all social media programs beneficial, or are some simply draining my time?
I had this self-examining conversation with myself [...]