Self Development
A Visual Aid for the Not-So-Visual Marketer
While searching for insightful courses in a professional studies catalog, I saw a course based on The Back of the Napkin,the popular book by Dan Roam.
That led me to the author’s Web site to learn more.
What I found was a dynamic space and four-step tutorial on how visual teaching starts with line drawings, not artistic [...]
Why Your Presentation May Decrease Revenue
Have promotions for products or services failed for reasons unknown to you?
Perhaps it’s because of your inflections and posture when attempting to persuade prospects to become clients.
The best way to learn if there is a disconnect between your call to action and revenue is to ask for objective feedback from people you trust.
What is their [...]
Helpful Business Tips that Strengthen Your Marketing Plan
You may not realize that The Wall Street Journal’s Web site includes a How-To Guide Small Business section.
It’s separated into categories with articles about franchising, funding, technology, and other topics.
While there’s no section available solely for marketing, there are tips for adding product barcodes, protecting your ideas during a sales pitch, and more.
Review the site [...]
