Over-the-Top Marketing
How to Market with Snack Foods
Snacks and other pre-packaged foods can easily be incorporated into a marketing campaign.
Here are three examples to help you get a new prospect’s attention or keep the lines of communication open with clients.
1. An insurance agent where I worked as temporary help purchased 100 clear containers with matching lids.
He also bought individually-wrapped sour candies, the [...]
The Right Title Puts a New Spin on the Solution
Being nice and following the straight-and-narrow path doesn’t always boost marketing results.
Sometimes an irreverent title or irregular view about your product or service will not only increase sales, it will also put what you sell into more people’s hands, providing them a wealth of knowledge and skills.
That was the thought during my three-person mastermind meeting [...]
Marketing Fraud - Are You Guilty?
There’s a good chance that you’ve read claims in print and online from companies that include the word “guarantee” in their literature to assure you of success when buying whatever they sell.
This is an area of my business that I watch very closely.
I want no one who invests time and money with me to believe [...]
