Networking/Prospecting
Marketing and Free Advice Doesn’t Always Mix
Too often you may find that informing people about what you do results in a barrage of questions, and some may expect you to provide them with an on-the-spot consultation or tutorial.
Have you been in this situation?
Time is as important as it is expensive when you work alone, especially when someone wants to know everything [...]
Dare to Share the News with Clients
Do you send articles from magazines and newspapers to clients, notifying them about information that may boost their careers or businesses?
If not, you’re missing out on a great opportunity to show them you’re an ally, not a person who only contacts them for a sale.
Each morning I review two newspapers, and on the weekends I [...]
Credibility is an Important Part of Marketing
Many times, before going on stage to present a marketing seminar, attendees walk up to me and say, “I Googled you.”
People who plan to do business with you, or those who are curious about your background, will first see if they can find information related to you on the Web. They’re basically searching for two [...]
