Email Marketing
Five Ways to Refresh Your Online Newsletter
Your Ezine subscriptions are growing, but open rates are decreasing. How do you reinvigorate your publication so that readers open it with glee?
Matthew Caldwell of Yesmail suggests five methods to “spruce up your online newsletter,” which he shared in DM News, a publication I mention in my free marketing report available to you in this [...]
Five Email Tips for Effective Communication
BtoB, “the magazine for marketing strategists,” releases a special marketing guide each year that reveals numerous ideas to connect with customers.
I focus on five Email strategies found in the guide and believe that each one will benefit your campaigns.
Make your design simple. Don’t complicate the Email. Keep the design clean and easy to read.
Partner with [...]
Are These Three Motivators in Your Email?
In its cover story E-Mail Marketing’s Future…Right Now, Website Magazine’s November issue includes a great reminder to review just before you hit the send button to distribute online newsletters, general messages, and other communications.
The article’s sidebar contains “three tips to make sure your message has the best chance” to be opened and acted upon.
1. Personalization. [...]
