Economic Strategy
It’s Time to Check Prices and Expenses
Just as there is a time to review and increase your prices, it’s also important to determine which of your expenses may overlap or no longer be needed.
I just went through this process and found one expense I was happy to release.
Marketers who operate businesses today may have chosen their cell phones as the primary [...]
Delivering Your Best During the Downturn
It’s been a struggle for me to read the July issue of Deliver: A Magazine for Marketers, The U.S. Postal Service’s publication distributed by mail, but that’s not the magazine’s fault.
This publication is quite valuable, but fatigue settles into my bones at day’s end, so I made sure to set time aside this morning to [...]
Creating Your Own Recovery During the Crisis
The sky still is not falling for solo marketers who reach into their “go to” bag, providing customers with value-added benefits and services that guarantee loyalty and sales.
These benefits are delivered in numerous ways, depending on what works best for customers.
Online
Case studies featuring participants in similar industries
Ezines distributing informative ideas, tips, and techniques
Direct Mail
Product and [...]
