Competition
Why Rejecting Fear is a Marketing Must
Why does moving into a big company’s territory scare the daylights out of some marketers and drive others to go head-on against them?
I asked myself this question while at the parade in my town this past weekend.
A man, who I’ve never heard of, marched to promote his candidacy for county sheriff.
You can see him on [...]
Cordial Competition Offers Valuable Lessons
What if your competition opened their service directly beside you or across from your location?
You may be saying to yourself “I work in a home office, so that’s not likely.”
That may be true; however, what if a home-based competitor set up shop in your city? What would you do?
I began thinking about this yesterday during [...]
Do Competitors Market Themselves on Your Facebook Page?
Etiquette is seemingly non-existent in some part of Internet life. Here’s an example.
You set up an on-site presence for your business through a popular social media portal such as LinkedIn, Facebook, MySpace, or the blog that complements your site.
Marketing begins by encouraging clients and visitors to join the social media page through Email signatures, newsletters, [...]
