Business Marketing and Planning
When Problems Occur, What’s Your Plan B?
One of the adult schools that I’ve taught at for years mailed a notice to me stating that the spring semester is canceled because the cost of producing a paper brochure is prohibitive, thereby rendering too few enrollments to justify classes.
The letter also mentioned that school management attempted to market courses through an online resource, [...]
Six Procedures to Put in Your Marketing Systems Folder
Last year, one of my posts encouraged you to write down marketing and other very-important procedures so that you don’t re-invent the wheel each time the process is completed.
I suggested this because as a solo marketer, I’ve had a bad habit of trying to remember how I successfully finalized a project that I want to [...]
A Marketing Refresher for New and Current Entrepreneurs
It’s important to create a detailed marketing plan before you begin business.
This is true whether you are ready to open now or are working for outside employment before going out on your own.
There are 10 areas to check to make sure your plan is focused on success.
1. An attractive logo. Let an expert create a [...]
