Business Marketing and Planning
How to Turn Other People’s Presentations into Business-Building Opportunities
Listen to the questions.
That’s my advice to you when attending seminars and conferences.
Like me, you’re in full note-taking mode at each presentation, but the speaker’s expertise is just the beginning of the real “dish” — attendees’ questions.
Questions reveal what’s on their minds and the problems they’re attempting to solve.
The more you hear the concerns, the [...]
When Problems Occur, What’s Your Plan B?
One of the adult schools that I’ve taught at for years mailed a notice to me stating that the spring semester is canceled because the cost of producing a paper brochure is prohibitive, thereby rendering too few enrollments to justify classes.
The letter also mentioned that school management attempted to market courses through an online resource, [...]
Six Procedures to Put in Your Marketing Systems Folder
Last year, one of my posts encouraged you to write down marketing and other very-important procedures so that you don’t re-invent the wheel each time the process is completed.
I suggested this because as a solo marketer, I’ve had a bad habit of trying to remember how I successfully finalized a project that I want to [...]
