Author Archive

Which Parts of Your Business are Automated?

There’s a good chance that you receive questions and requests for similar information each week.
In the past I’ve sent newly-created Emails to each prospect or site visitor. How much time do you think it takes to write and send those Email responses?
Marketing-related information is added to the response, but a lot of time is spent [...]


Three Financial Management Tips for Solo Marketers

I often search for money management tips from financial experts who specialize in small and solo businesses. Are you the same?
Most articles overlook our needs. However, learning about money allows us to save more for marketing purposes.
Bill Lynott, a financial adviser whose tips I frequently read, shared his advice in an issue of Specialty Coffee [...]


How to Turn Other People’s Presentations into Business-Building Opportunities

Listen to the questions.
That’s my advice to you when attending seminars and conferences.
Like me, you’re in full note-taking mode at each presentation, but the speaker’s expertise is just the beginning of the real “dish” — attendees’ questions.
Questions reveal what’s on their minds and the problems they’re attempting to solve.
The more you hear the concerns, the [...]