Listen to the questions.
That’s my advice to you when attending seminars and conferences.
Like me, you’re in full note-taking mode at each presentation, but the speaker’s expertise is just the beginning of the real “dish” — attendees’ questions.
Questions reveal what’s on their minds and the problems they’re attempting to solve.
The more you hear the concerns, the better your options to learn, develop, and deliver valuable content and programs.
Which problems mirror your expertise so you can turn those dilemmas into complementary products and services?
Listen to the after-question buzz.
Audiences verbalize their interest in certain topics. Their voices may be low, but in a crowded room, the sound is deafening. That’s the sign of a hot topic.
Ask other attendees for their opinions about audience questions. You won’t be able to speak with everyone, so talk with people crowded together as long as you’re not intruding.
If you’ve tried this procedure, how has it expanded your business products and marketing plans? If not, which upcoming event will be the first place you listen closely?
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{ 4 comments… read them below or add one }
Shirley,
This is indeed a useful and clever technique that I use frequently. Since our services and products solve problems, it’s critical to stay abreast on what those problems are.
From listening to the questions at seminars and workshops I’ve discovered topics that need to be broken down into bite-size pieces for beginners. Another time I discovered a need that was being unmet because it fell in the cracks between two popular services.
Thanks for pointing out this vital technique.
Hi Flora,
It’s wonderful reading that this strategy is part of your focus at seminars, and I’m glad you’ve shared your technique, which will help other readers tune in to vital information during and after presentations.
An insightful writeup Shirley, very few people share such techniques with others so openly. I was a bit careless about long presentations that put me off but now i will be careful. Thanks!
Thanks for this post! Next time I attend a presentation, I’d be sure to have a pen and paper ready and list down the major points!