A Visual Aid for the Not-So-Visual Marketer

by Shirley George Frazier on March 2, 2010

words and pictures on a napkin elevate marketing planningWhile searching for insightful courses in a professional studies catalog, I saw a course based on The Back of the Napkin,the popular book by Dan Roam.

That led me to the author’s Web site to learn more.

What I found was a dynamic space and four-step tutorial on how visual teaching starts with line drawings, not artistic ability.

The first thing that may go through your mind when visiting the site is, “How’d they create that?,” but I encourage you to put that question in back of your mind for later exploration.

What’s most important is understanding how the concept:

  • Elevates your worth above others in your field
  • Assists in turning clients onto your methodology
  • Convinces you to include this practice in your marketing
  • If you’re familiar with this book, tell us how its mission fits into your marketing plan. If this is your first time learning about the book, what’s the first thing that comes to mind, after watching the tutorial, to step up your marketing campaign in new ways?

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    { 3 comments… read them below or add one }

    Brandi N. Grays March 2, 2010 at 8:47 pm

    I had never heard of this book before, but I went to the website and I think it is pretty cool. I am sure that I some of this already though. Usually when I am putting on my creative hat and coming up with a solution to some sort of complex problem.

    What I had never considered however, was that someone else might benefit from my charts and pictures that I scribble on random scraps of paper. This website made me want to get a notebook just for my doodling. :-)

    Shirley George Frazier March 2, 2010 at 10:10 pm

    Hi Brandi,

    I’m with you regarding how the book’s premise sets your thoughts in new, positive directions.

    In addition, you’ve made an excellent point about containing your drawings to one notebook, even perhaps a small spiral pad that travels with you. One is in my car, and another stays with me to collect great ideas that occur only when on the road.

    Marc Accetta March 3, 2010 at 2:01 am

    Representing your ideas in a flowchart is very exciting especially if you want to draw the stats in numbers or represent it in tables.

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