Archive for February, 2010
Afraid to Share Insider Secrets? Read This.
Each year, Costco, the warehouse superstore, publishes a new cookbook which features their products to make everyday and special occasion meals, desserts, and drinks.
Anyone who loves to cook can easily take the book to a local supermarket, buy the ingredients there instead of at Costco, and create the same meals.
Does Costco worry that this will [...]
Why Your Presentation May Decrease Revenue
Have promotions for products or services failed for reasons unknown to you?
Perhaps it’s because of your inflections and posture when attempting to persuade prospects to become clients.
The best way to learn if there is a disconnect between your call to action and revenue is to ask for objective feedback from people you trust.
What is their [...]
Helpful Business Tips that Strengthen Your Marketing Plan
You may not realize that The Wall Street Journal’s Web site includes a How-To Guide Small Business section.
It’s separated into categories with articles about franchising, funding, technology, and other topics.
While there’s no section available solely for marketing, there are tips for adding product barcodes, protecting your ideas during a sales pitch, and more.
Review the site [...]
