“I don’t look at my statistics because I don’t have a reminder system.”
That’s what a client recently told me when I asked him questions as part of my new business checklist.
You know what? I wasn’t surprised.
Each of us realizes the importance of statistics to:
If you’re also forgetting to check your statistics, there’s a good chance that your analytics program has an option for the figures to arrive by Email.
Visit the program’s Web site and enter the words “send by Email” into the internal search engine. You might also find guidance through the site’s frequently-asked questions page, forum, or through support representatives by Email or phone.
My statistics report arrives by Email each week on Monday. I wouldn’t realize trends without it, and since I took time to install the intelligence-gathering code, it makes sense to review it so that I capitalize on what visitors want most.
How has your internal statistics helped you to uncover marketing trends that you otherwise would have missed?
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{ 2 comments… read them below or add one }
I just set mine up with my Google Analytics account and got my first test report moments ago in PDF form. The menu has other format options as well. I have it set for a weekly update so I don’t have to remember to check on it any more. Great tip as always Shirley.
My weekly statistics reports also arrive in the same manner, Martin. I’m glad your test report was successfully received.
The more of these tasks that can be automated, the more time each of us gains to continue our marketing strategies.