Six Procedures to Put in Your Marketing Systems Folder
by Shirley George Frazier on January 26, 2010
Last year, one of my posts encouraged you to write down marketing and other very-important procedures so that you don’t re-invent the wheel each time the process is completed.
I suggested this because as a solo marketer, I’ve had a bad habit of trying to remember how I successfully finalized a project that I want to duplicate in another part of business.
You may be hampered by this, too.
That won’t happen anymore. My solutions are compiled in a folder labeled as Systems organized in my computer and printed copies (sorry carbon footprint, but these details must be available on paper). It includes:
Lists of which inserts to place into order packets before mailing.
Custom letter templates to express appreciation for orders or referrals, apology for errors, or sorrow for a loss.
Procedures for updating computer systems and programs.
Products to pack before traveling to speaking engagements.
Steps provided to me as I speak with technical support representatives.
Anything that answers the question, Now how did I do that?
Committing to documenting procedures frees your brain to concentrate on marketing campaigns that are always under construction.
Slow down and write each step. Your marketing success plan depends on it.
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Related posts that support your marketing:
- Document Your Procedures So You Have More Time to Market
- Celebrate Your Birthday by Reviewing Accomplishments
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- Allow Feedback and Critiques to Enhance Your Marketing
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Tagged as:
small business marketing,
solo business marketing,
solo entrepreneur
{ 4 comments… read them below or add one }
Always a good thing to systematize the things you repeat. Used to do the same thing with my clothes packing list for traveling assignments when I was in the corporate world. Never forgot a stitch of clothing or anything else important once I started doing that.
And I’m pretty sure I kept a copy on the network and in teh desk at work.
Great idea as always Shirley. Thanks for sharing.
Hi Martin,
This finally became a habit with me after wasting too much time trying to figure out what I did in the past. The annoyance was too much, thankfully.
Isn’t it great that we remember more from the corporate world than what we didn’t like?
I’m reminded of the age old question, how do you eat an elephant? With hot sauce is my favorite answer.
Documenting my processes have helped to make large, mundane task more palatable. I try to write things simple enough that any 5th grader can follow them.
I started practicing this when you discussed your project folders in one of your videos.
Hi E J,
The fifth grade element of documentation makes for a smart and success-driven system.
Making processes plain so that anyone in charge can complete the task if you’re not available is key, and I appreciate your feedback about the video’s assistance in your strategy.