How many of you realize at the last minute that you have no marketing materials to hand out at an upcoming event?
Am I the only one with my hand raised?
Today, I’m prepared for an early morning speaking engagement. Everything’s in place except for one thing: my postcards, listing all of my Web sites associated with today’s topic, are unavailable.
How did this happen? Many sales arrived in my office last week, and that depleted the postcards I keep available to either hand out at events or include with orders.
Thankfully, there’s a backup. Last year I ordered business cards with the same, though condensed, message as the postcards. When I encourage the audience to visit me online, they’ll take away something in hand to remind them where to find follow-up information.
This dilemma has taught me a valuable lesson:
I share this with you because each of us has the potential to overlook ordering marketing materials in time for a trade show, speaking engagement, or conference.
This will occur less frequently, or not at all, by scheduling a materials’ check one month before each event.
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