You’ve heard that a custom marketing pitch explaining the benefits of your product or service can re-position your business for dynamic sales.
Can what marketing experts say about developing such a pitch be true?
Here are two examples of what happened when I created my own.
My cost for the pitch? Time to connect by phone, $4-8 dollars to cross a bridge into New York, and $10 for parking each time I appeared.
Many within this group purchased my books and CDs on site, oftentimes netting more in sales than the honorarium.
To develop a pitch, I focused on a value-added word that described my services and what prospects want most. From there, I wrote a one-sentence explanation and edited it numerous times, eliminating unnecessary words until I had an easily-spoken, 20-word pitch.
This task isn’t quick, especially the first time, so consider working on your pitch for several days. The results are worth every moment of time invested.
How has your pitch increased marketing opportunities, clients, and sales, or are you now preparing to create one?
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