Being nice and following the straight-and-narrow path doesn’t always boost marketing results.
Sometimes an irreverent title or irregular view about your product or service will not only increase sales, it will also put what you sell into more people’s hands, providing them a wealth of knowledge and skills.
That was the thought during my three-person mastermind meeting last week.
We keep the meeting all business and on track even though a comment makes us laugh or pause. One such moment came as two of us helped the other develop titles for a series of e-books.
I suggested one name, and another member went straight for the jugular. She said,
“Name it ‘You Got Screwed. Here’s What ‘Cha Do Now.’ ”
We burst into laughter. A half second later, our silence was deafening while the e-book creator wrote that exact title into her notes.
The consensus at the meeting was for the member to create two similar e-books, one with the straight-and-narrow title and the other with the one that made us laugh and at the same time commanded our attention.
This member will test both options through teleseminars to learn which one sells better.
General product and service titles will always be beneficial, but there are times when “in your face” wording strikes a better chord. Keep this in mind when you’re creating or re-developing items in your marketing arsenal.
