How Other Company’s Marketing Materials Aids Your Success

Posted by Shirley George Frazier

November 5, 2009

marketing ideas are delivered daily Almost every week I receive a new credit card offer by mail from American Express.

Yesterday, I was invited to “take my business to the next level” by upgrading my current American Express business card to the Business Platinum Card.

The one-page letter explained the benefits of receiving four companion airfare tickets, conference room access in hundreds of cities worldwide, and enrollment in the membership program, all for an annual fee of $450.

As a customer, it’s in my best interest to keep the free-of-charge card in my possession and invest $450 in a marketing program that increases my revenue. But as a marketer, I recognize a smart campaign.

Loyal clients are first to receive new product offers.

The sales conversion rate is higher within your current customer list than with prospects.

Any objections voiced by respondents will help you adjust the offer for the next group on your marketing list.

By the time next week’s American Express offer arrives by mail, I’ll have re-worded phrases from this week’s letter to launch my updated marketing campaign.

What company that consistently sends you offers unknowingly helps take your business to the next level?

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