Fierce competition is underway today throughout the United States to choose governors, freeholders and other elected officials.
Here on the east coast, the television ads attacking each other’s opponent have been especially mean spirited.
As a voter it seems that I’ve been penalized for exercising my rights, as the telephone rings non-stop with recorded messages from politicians reminding my household to vote.
All of this activity gets me thinking about what people say they’ll do versus what they deliver.
A huge part of marketing focuses around the value and benefits of programs, reports, and products, but when clients decide to invest, do you deliver on what you promise?
Earlier this year I created a special subscription newsletter for one industry in which I participate. The value I promised to subscribers includes:
My promise is delivered every month and on time. Best of all, I’m listening to subscribers who contact me about what they find most beneficial so that I can deliver more value in the future.
Thankfully, you’re not like many politicians who promise what’s rarely achieved, or you’d promptly be out of business.
As you develop programs and begin designing the marketing strategy, consider every value and benefit that you can realistically deliver, and stay focused to achieve those goals. Clients want what you promise, and if you can provide that, they won’t vote for the competition.
