While waiting in the doctor’s office for my mom’s blood work to be completed, she and I talked with the technician about how many handfuls of pens we received from a friend who works in a doctor’s office.
The technician information us that the “pen train” stopped at the beginning of the recession.
I wasn’t surprised, but then I asked myself:
If the pharmaceutical industry spends 35 percent of its budget on ads (an amount reported by a well-known marketing association), why aren’t a low-cost marketing tool such as pens still on their giveaway list?
I guess even a highly-compensated industry has its limitations.
What marketing product have you discontinued purchasing since the economic downturn, or have you found an alternative to what you previously distributed?
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I find that i have had to reduce my stock of polo shirts since the economic downturn. I haven’t succeeded in finding an alternative.
For my upcoming book release celebration I had planned to give every attendee an imprinted tote bag. But with the economy as it is, I decided to collect as many free products from imprinting companies with my logo as possible. Then instead of everyone getting a gift, I’ll have a drawing for door prizes.
So far I have 5 good quality t-shirts, imprinted notecards and envelopes, a mousepad, and a cap. The winners will be delighted and so will I.
Hi Omu,
I bet that something will turn up as an alternative when you least expect it.
That’s what happens to me. Don’t look, and something will materialize.
Hi Flora,
You certainly made a wise choice in providing giveaways during your book release event.
Everyone who celebrates with you will be very pleased to pair your book with the mementos they’ll receive.