Credibility is an Important Part of Marketing
Many times, before going on stage to present a marketing seminar, attendees walk up to me and say, “I Googled you.”
People who plan to do business with you, or those who are curious about your background, will first see if they can find information related to you on the Web. They’re basically searching for two things: presence and credibility.
I approach business the same way, which is why I recently canceled an order received by Email.
The order was fairly large in cost. That alone makes savvy marketers like us cautious before proceeding. In the end, I declined the order for four reasons.
1. The company’s name and telephone number isn’t listed anywhere on the Internet. The company could be new, so I looked at other details.
2. The method of payment didn’t include the credit card’s three digit security code required on the order form.
3. A “throwaway” Email address accompanied the order rather than a business Email address.
4. The comments section of the order asked me to put the package “on the porch.”
Credibility online and offline defines and elevates your market potential, whether you’re on stage, placing an order, or during an initial face-to-face meeting.
People search for “signs of life.” They want validation of your existence and to learn what others think about you. How does your marketing include building that type of credibility?
I don’t know if I turned down a good order or a bogus one, but I am satisfied with my decision. Make sure, to the best of your ability, that anyone who’s preparing to do business with you finds good, reputable information about your background and experience so that they are confident about your motives.
Related posts that support your marketing:
- How Credibility and Marketing Work Hand in Hand
- Why Donations are an Important Part of Marketing
- Are Your Marketing Keywords Generic or Specific?
- Why Your Presentation May Decrease Revenue
- Is it Time to Market at the Library?
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Comments
There’s always been a layer of distrust in the business world (personal as well), one that will not fade.
Now that the Internet has built a new layer of promotional opportunities, it’s doubly important to research and consider your intuition before entering into any business relationships.
Thankfully, there are most trustworthy entities available than there are distrustful.
Credibility is a dilemma especially when it comes to internet. Individually I think that internet is a world of deceptions and scams. It’s hard to find a reliable company to do a business. So one should be very precautious before proceeding and must look into the tiny things like you mentioned such as company validation, throwaway email address, method of payment etc.