If you’re looking to boost regional sales, donations and neighborhood sponsorships may be the answer.
I’ve attended auctions and black tie events where acupuncture technicians, accountants, and other service specialists donate coupons and 30-minute consultations that not only promote a good cause but also serve as an introduction to or reminder about their business. The same is true for companies that sell products.
Be sure to choose your donation receivers wisely. Some events are attended by decision makers at firms you’ve tried to connect with in the past, while other events aren’t a good match to reach your target market.
Outside of donating my time to youth-related causes, I’ve been unsuccessful at finding people in my local region looking for my unique brand of service, but I continue to search while traveling elsewhere to meet clients.
Donations may be the key to your long-term market and sales growth. Find partnerships in your community that provide the exposure you seek.
