How to Include Green in Your Marketing

Posted by Shirley George Frazier

July 1, 2009

let customers know about your earth friendly products and services I often watch QVC while eating lunch. This home shopping channel’s broadcast provides smart lessons on sales and marketing 24 hours a day.

One recent segment included a demonstration on how a set of round lids protect foods in cans, jars, and bowls.

After the initial demo, the guest reached towards the floor, picked up a gigantic ball of plastic wrap, and explained how much of this non eco-friendly product is saved from landfills if viewers buy the lids rather than choose plastic wrap.

Showing that big ball of wrap was a smart marketing technique, especially because of the “going green” campaigns worldwide.

The guest could have talked solely about the products’ attributes, but she also focused on its benefits. That’s what all buyers want to know.

Don’t keep your product or service’s Earth-saving benefits to yourself. It’s a huge marketing theme that happens to support a worthy cause - our longevity on this planet.

How have clients explained to you how your products or services help them to increase the eco-friendliness of their businesses?

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