Does your bank market to you through kindness to your children or beloved pet? Mine does, and that’s why I haven’t changed my banking relationship.
A few years ago, in preparation for a speaking engagement in Los Angeles, I drove to the bank to complete some transactions at the drive-in window.
My Chow-Chow, Pepper, tagged along sitting in the passenger seat next to me.
The astute teller saw Pepper sitting beside me. When the canister came back through the drive-in slot, it included my money, receipt, and two biscuits for my four-legged friend.
That put a big smile on my face, and Pepper was also delighted as he ate the treats.
Are you as savvy in your marketing, noting the small details of a person’s life in such a way that your kindness to or mention about a loved one is automatic with each conversation or transaction? The rewards for this appreciation are priceless.
During another visit, this time inside of the bank’s facility, the teller gave me a box of Red Hots along with my receipt. It was a sweet wish for my business to be successful, or as we say in the U.S., “red hot.”
How do you practice a similar type of marketing with your customers, whether in word or deed? One marketing campaign on my calendar includes purchasing M&M’s personalized candies, especially because right now there’s no set-up charge to add my logo on the candies.
I’ll distribute the candies as a summer break gesture to customers who’ve purchased a certain dollar amount of services and also to long-time clients.
What I truly appreciate about my bank is that their services help me to not re-invent the wheel. There’s no need to devise your own marketing campaigns when the big boys throw hints coated with kindness.
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