A Marketing Idea that’s Sweet and Effective

Posted by Shirley George Frazier

June 29, 2009

marketing ideas come in sweet packages Does your bank market to you through kindness to your children or beloved pet? Mine does, and that’s why I haven’t changed my banking relationship.

A few years ago, in preparation for a speaking engagement in Los Angeles, I drove to the bank to complete some transactions at the drive-in window.

My Chow-Chow, Pepper, tagged along sitting in the passenger seat next to me.

The astute teller saw Pepper sitting beside me. When the canister came back through the drive-in slot, it included my money, receipt, and two biscuits for my four-legged friend.

That put a big smile on my face, and Pepper was also delighted as he ate the treats.

Are you as savvy in your marketing, noting the small details of a person’s life in such a way that your kindness to or mention about a loved one is automatic with each conversation or transaction? The rewards for this appreciation are priceless.

During another visit, this time inside of the bank’s facility, the teller gave me a box of Red Hots along with my receipt. It was a sweet wish for my business to be successful, or as we say in the U.S., “red hot.”

How do you practice a similar type of marketing with your customers, whether in word or deed? One marketing campaign on my calendar includes purchasing M&M’s personalized candies, especially because right now there’s no set-up charge to add my logo on the candies.

I’ll distribute the candies as a summer break gesture to customers who’ve purchased a certain dollar amount of services and also to long-time clients.

What I truly appreciate about my bank is that their services help me to not re-invent the wheel. There’s no need to devise your own marketing campaigns when the big boys throw hints coated with kindness.

Share and Enjoy: