Many speakers understand the power of providing attendees with a handout. The handout works in numerous ways. It:
1. Acts as a guide during the presentation.
2. Allows attendees to take away valuable lessons and make notes that augment those lessons.
3. Serves to market your business by documenting your name, business name, Web site address, and other important data that may increase sales in the near future.
Another marketing tool I’ve found to be useful during my presentations is to create a Web site page with links mentioned during my speech but not added on the handout.
Site addresses that I refer to are often long and cumbersome. Instead of copying and pasting the URLs, I constantly remind attendees about the page on my Web site to access the resources I share.
This guarantees that most people in attendance will access the page because of the valuable links. Savvy marketers, like us, also include links to pages on their Web site that will extend each person’s visit to the site.
Perhaps this idea will help you to capture and keep new audiences when your presentations end.
What post-presentation marketing methods work for you?
