Archive for June, 2009
A Marketing Idea that’s Sweet and Effective
Does your bank market to you through kindness to your children or beloved pet? Mine does, and that’s why I haven’t changed my banking relationship.
A few years ago, in preparation for a speaking engagement in Los Angeles, I drove to the bank to complete some transactions at the drive-in window.
My Chow-Chow, Pepper, tagged along sitting [...]
Marketing Help Disguised as Alerts
Every search engine firm focuses on its revenue-producing projects, but they also make marketing tools available to business owners looking for specific industry data or general marketing news.
I’ve used Google Alerts and Yahoo! Alerts for several years to find data about specific industry news, trends, and details on when my name is mentioned online.
Before these [...]
Do Competitors Market Themselves on Your Facebook Page?
Etiquette is seemingly non-existent in some part of Internet life. Here’s an example.
You set up an on-site presence for your business through a popular social media portal such as LinkedIn, Facebook, MySpace, or the blog that complements your site.
Marketing begins by encouraging clients and visitors to join the social media page through Email signatures, newsletters, [...]
