I’m not surprised to learn, from online articles and print publications, that many solo businesses have no Web site.
It’s a daunting task to create from scratch and even more draining when planning to launch multiple pages.
If you have a site and are ready to create another that focuses on specific content, thinking about all of the bells and whistles required to create a new site can weaken the strongest person.
However, handling the objectives one by one will streamline this project.
A tip I share with solo marketers at my Web site seminars is:
Start with one page. Let visitors know the benefits you provide, location (if you have a walk-in facility), hours of operation, and give them your contact information. That’s it. All on one page.
More tips are found at my Web Sites for Retailers site, which benefits businesses in all industries.
Multiple-paged sites are overwhelming, especially for us. We outsource the task when possible, but if outsourcing money is not available, the project rests on your shoulders. That’s why starting with a single page satisfies the need to get online quickly and easily.
From there, you can add pages when the time is right. Now that’s a plan that won’t drain your dollars or senses.
